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Ace Greetings from EDICEO International is a pilot-stage project from a novel idea. It is in the product category for emotional health, public relations and psychology in the greetings industry. Presently, we are a team of 4 in a gender-balanced ratio of 2 male and 2 female. For the female components of the team we have Moyo Asani and Murewa Ajayi, both of them are in the third year in Redeemer's University, Nigeria, studying Psychology.  For the male components of the team we have Olalekan Ojo and Chiedu Marvels.  

We have being able to develop a team of 4 people with divergent but complementary experiences and capacities , that will easily help us to create a market-fit greetings products as well as reach our target customers with best possible customer satisfaction. 

Chiedu Marvels is 42 years old, the Team Lead. With a work experience of 20 years including 8 years of entrepreneurship experience. He is well equipped to lead this team being a mature male. He serves as a mentor to the other 3 team members who are teenagers, motivates them, and carries them along in crafting necessary models for achieving success with Ace Greetings. His competencies include Leadership, Corporate Communications, Accounting, Project Management, Public Relations, Public Diplomacy and Management, Information Technology Infrastructure Setup and Management. Web Design, and Data Analysis. His main role in the team includes Leadership, Corporate Strategy and Product Development. 

Moyo Asani (18) is the Assistant Team Lead (Public Relations and Marketing). She is presently in the 3rd year of a 4-year degree, studying Psychology in Redeemer's University. She is on the Faculty and University scholar rolls with a CGPA of 4.96 (out 5.00 obtainable). Moyo strongly believes in the vision of Ace Greetings. Her main role is Public Relations and Marketing, but she also provides assistance to the Team Lead in Product Development and Corporate Strategy.  Being a teenager, she understands the likes, sentiments, and consumption psychology of the young people that form the larger fraction of our target market. This  serves as an advantage for product development and marketing. 

Olalekan Ojo (18) is the Assistant Team  Lead (Media and Technology). He is presently in the 2nd year of a 4-year degree, studying Computer Science in Redeemer's University while concurrently developing a Virtual Effect Solution for the Nigerian Movie Industry. He came on board with a strong faith in Ace Greetings and he is handling for us the Media and Technology requirements of the project.  He also provides assistance to the Team Lead in Product Development and Corporate Strategy. Being an energetic male teenager, he understands some critical metrics of the youngsters that we seek to serve. He is on board with critical capacities in tech. 

Murewa Ayodele (18) is the Assistant Team Lead (Administration). She is presently in the 3rd year of a 4-year degree studying Psychology in Redeemer's University. She manages her own transport and logistics business on campus. Her main role in the team is Office Management and Administration. but she also provides assistance to the Team Lead in Product Development and Corporate Strategy. Like her other teenage counterparts, she understand the consumption sentiments of the youngsters that make up the majority of our target market, particularly the female consumers. She has work experience in Information Technology having worked as an IT Assistant in a tech firm. She is on board with transferable experience and capacities from her on-campus transport and logistics business.

Please provide one or two sentences that describe your business*
At EDICEO International we provide a non-conventional and exotic version of greetings to individuals and corporate bodies, as emotional therapy products. We dispense emotional healing through celebrities and public figures, our prices are designed for inclusiveness.

Who is your customer and what is the primary use for your product?*

Obviously, we have both individual (B2C) and corporate (B2B) consumers.  For the individuals (B2C), the majority of our target customers are youngsters in Nigeria within the age bracket of 16 to 25. This market segment contains an estimated population of 80,000,000 people. We seek to take a market share of 1% (800,000 customers) annually. Ace Greetings is an anti-suicide therapy. Ace Greetings is useful for emotional therapy, this is the primary use. It creates a stronger connection for our customers to their favourite celebrities, role models, and public figures. It boosts the self-esteem of our customers. For the corporate bodies (B2C), we are targeting up to 500 of them in Nigeria, and for them the primary use is that it increases sense of belonging among employees as it boosts employees self-esteem and confidence leading to high workplace productivity. Consequently, the corporate bodies will have improved productivity and high profit statistics. 

How many people need your solution and how will you reach them? 

From our research findings, an estimated population of 80,000,000 people need Ace Greetings. However, since we are just at the idea stage seeking pilot this project as a novel solution, we will harness our efforts to take a market share of 1%  (800,000 customers) annually. We shall be using the infrastructure for mobile communications including sms, whatsapp, telegram and Ace Greetings App to reach our customers. We have initiated processes for establishing official collaborations with the Big 4 telecommunication companies in Nigeria (MTN Nigeria, Globacom, Airtel Nigeria and Etisalat).  These organizations have the best infrastructure for implementing Ace Greetings.  We are working on establishing a working relationship with these telecoms companies who have a total estimated number of 160,000,000 local subscribers on the networks collectively. We shall be using their infrastructure for implementing, marketing and delivery of Ace Greetings. We also have an alternative plan to deploy our own infrastructure peradventure we are not satisfied with these telecoms companies.

How would you describe success in this business or project? 

For this project, we have made the definition of success simple. As soon as we reach 1,000,000 (One Million) subscribers, we have succeeded. This is because having 1,000,000 subscribers on our platform implies that we can directly influence 1,000,000 people, and help them to overcome suicide tendencies and incidences. We provide anti-suicide and emotional therapies through Ace Greetings. We can help 1,000,000 people to prevent suicide-related deaths, and low self-esteem problems. Definitely, this will not come on a platter of gold. For us to achieve our goal of 1,000,000 subscribers, we already have a great team in place, and we need to get the funding, partnerships, and infrastructure in place as well. We are making gradual progress with respect to partnerships, collaboration and infrastructure and we believe that good funding will follow naturally.

What is your competitive advantage and why do you think you can win?
With respect to competitive advantage, we are creating a stronger connection between our customers and their favourite celebrities, role models, and public figures. This is a novel idea in Nigeria. This shall be done through robo calls, live calls, live chats, Cities Flunch, and SHOW Cities. We are convinced that we can win because failure is not our goal and we are not focusing on it. Failure is cheap and available everywhere., but we need something that can change lives. Failure is not our motivation, why should we go for it? Failure makes no difference. Making all the attempts that we have so far made shows that we are determined to leave the zone of failure. We are focusing on success. We are focusing on winning, and we believe that it is the big hit for us. Secondly, we understand our product, we understand the need , and we understand the market. Besides, Ace Greetings aligns with 3 clear Sustainable Development Goals: Good Health and Well-being (SDG3), Decent Work and Economic Growth (SDG8), and Life on Land (SDG15). We are following clearly established blueprints to achieve our goals. There is no way for losses and failure in this project. We can win and we shall win. We are ready to remodel if need be, but to failure we say NO.

Please share any major achievements, awards, metrics or key performance indicators to date (such as major customers, number of users, etc.)?
Our team (Team Ace) participated in the campus-wide Hult Prize competition in December 2019 and Ace Greetings was selected as the best idea with high prospects for growth and scale. We are at the pilot stage and we have no paying customers yet.